Acura’s GM-Based Electric Crossover Will Potentially be Called ADX

Acura’s version of Honda’s General Motors-based electric crossover may be inaugurating the ADX nameplate. This is based on a current report. Though nothing is official, the United States and Trademark Office did recently grant the Japanese carmaker the rights to the name.

Acura’s GM-Based Electric Crossover Trademark Application

On December 22, 2021, the trademark application was filed by Monday. Then three days later, it was approved. However, there is nothing to suggest it was for a Honda. But, in fact, a model called ADX would fit well into the Acura range. It does also include the MDX and the RDX.

There are really more questions than answers pertaining to the filing. Actually, what is an Acura ADX? There is one possibility that the nameplate could appear on Acura’s version of the Honda Prologue. That is going to be due out for the 2024 model. Moreover, it will be based on a GM-designed platform. Thereby, allowing it to be powered by the same Ultium battery technology that is found under the Cadillac Lyriq. That is among the other EVs. Also, it may go on to spawn an Acura, as well.

There is nothing in the filling that does give mention of an electric powertrain. In fact, Acura’s range does include two crossovers. They are far below the industry average. Lexus does have five crossovers and SUVs. Also Lincoln does have four. Thus, the ADX name could, in fact, end up on a non-electric addition to this range. Therefore, the lineup could grow in numerous directions, and many of its dealers are actually asking for bigger and small people-movers.

Patent and Trademark Filing are no Guarantee of a Nameplate

The patent or a trademark filing is not, in fact, a guarantee that a feature or a nameplate will see the light. It will possibly be awaiting at the end of a production line. Thus, the carmakers may regularly protect their intellectual property to ensure it may not end up in rival hands. Right now, there is no such thing as an Acura ADX. Moreover, at least not yet. The name does fall in line with the company’s naming system.